Learning Lab: Marketing Tactics for Certain Growth in Uncertain Times

NEW PAPPA MEMBER BENEFIT! Monthly Learning Labs

Marketing Tactics for Certain Growth in Uncertain Times

Tuesday, March 14, 2023

12:30 to 1:30 p.m.

Kirby Hasseman

CEO of Hasseman Marketing & Communications

Learning Objectives:

• Marketing Tactics to use now.
• Positioning your company to weather challenging economic times
• Communicating your value to clients in uncertain times

About Kirby:  Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service Promo marketing company and promotional products distributor.  Hasseman Marketing has 4 full-time internal employees and 6 salespeople.  Hasseman is a thought leader in the promotional products industry.  He was also named as a Rising Star in the industry by PPB magazine.  Out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists.  Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country.  In addition, he hosts a weekly (award-winning) podcast called Promo Upfront with Bill Petrie.  He is an industry leader in content creation. Kirby has published four books.  His most recent is “Fan of Happy.”  His book, called “Delivering Marketing Joy” is about doing “promo right” and is perfect for people in the industry and customers.  He also wrote “Think Big for Small Business”, “Give Your Way to Success” and “The Give First Economy”.  All are available on Amazon.
 

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