Learning Lab: Ask Better Questions, Get Better Answers: How to Give People What They Really Want

PAPPA MEMBER BENEFIT! Monthly Learning Labs

October 22, 2024 @ 12:30 p.m.

Ask Better Questions, Get Better Answers:

How to Give People What They Really Want

featuring

Charity Gibson, Chief Marketing Officer,  Proforma

Your boss emails and asks for a report showing who in the company is not registered for an event?  Or maybe your customer emails and asks to order 1000 blue pens with their logo.  In either case, you have two choices:  Do what you’re told or ask questions.  In a world full of calendars and never-ending to-do lists it’s easy to become an order taking task master.  In this session we’re going to talk about why asking questions can change your game completely, build loyalty, add value and lead to increased sales.

Learning Objectives:

• Learn what questions to ask.
• Learn what to do with the answers that you uncover.
• How asking more questions can build loyalty, add value and lead to increased sales 

About Charity:  Charity Gibson is the newly appointed CMO of Proforma. Prior to joining the Proforma family, she spent more than two decades in the promotional products industry as a distributor, service provider, and supplier. Charity is most well known for her presence on social media, deep industry knowledge, and creative marketing concepts, as well as her role as an industry educator and mentor. Please feel free to connect with her on LinkedIn before or after the session: www.linkedin.com/in/charitygibson

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